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All Journal Jurnal Mantik Journal of Economics, Accounting, Tax and Management (Jecatama) Jurnal As-Said
Edi Yusman
Institut Agama Islam Abdullah Said Batam
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Mantik

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The Effect Of Products, Services And Promotions On Decision On Customer Requests On Service Products At Bank BSI Tiban Batam Branch Sarno; Yandra Rivaldo; Shandrya Victor Kamanda; Edi Yusman
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2809

Abstract

The role of marketing is increasingly important and determines every company, especially bank service companies. The purpose of this study is to determine the influence of products, services and promotions on demand decisions. The population of this study was customers of Bank BSI Tiban Batam Branch which amounted to 582 people. The sample consisted of 86 respondents, which were taken by random sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that product variables have a significant partial effect on demand decisions, partial service variables have a significant effect on demand decisions, partial promotion variables have a significant effect on demand decisions. Product, service and promotion variables simultaneously have a significant effect on demand decisions.
The Influence Of Brand Image, Promotion And Trust On Customer Loyalty At Bank BSI Nagoya Batam Branch Rohmad; Yandra Rivaldo; Shandrya Victor Kamanda; Edi Yusman
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2810

Abstract

Financial services certainly require good cooperation between banks and customers. The purpose of this study is to determine the influence of brand image, promotion and trust on customer loyalty. The population of this study is customers of Bank BSI Nagoya Batam Branch which amounts to 780 people. The sample consisted of 89 respondents, which were taken by the random sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that brand image variables have a significant effect on customer loyalty, promotion variables on customer loyalty, and trust variables on customer loyalty. Variables of brand image, promotion and trust simultaneously have a significant effect on customer loyalty
The Effect Of Products, Promotions And Prices On Mizon's Purchasing Decision At Alfamart Sungai Harapan Fadli; Yandra Rivaldo; Shandrya Victor Kamanda; Edi Yusman
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2811

Abstract

The management of the company always tries and strives to develop its business by selling quality products. The purpose of this study is to determine the influence of products, promotions and prices on purchasing decisions. The population of this study was Mizon consumers in Alfamart Sungai Harapan which amounted to 270 people. The sample consisted of 73 respondents, which were taken bythe accidental sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that. Product variables, partial, have a significant effect on purchasing decisions. Promotion variables partially have a significant effect on purchasing decisions. Price variables partially have a significant effect on purchasing decisions. Product, promotion and price variables simultaneously have a significant effect on purchasing decisions.
Co-Authors Edison Ginting Fadli Rohmad Sarno Shandrya Victor Kamanda Shandrya Victor Kamanda Shandrya Victor Kamanda Supardi Yandra Rivaldo